http://www.chelseapence.com/contact daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/7ba926a4-83de-45c9-8531-fef78a01c084/bw_lookdown.jpg Contact + - designer + illustrator based in tampa, florida hello, i’m chelsea, a passionate graphic designer and illustrator with a penchant for bringing creativity to life through visual storytelling. i specialize in branding, editorial design, and digital illustrations. let's create something remarkable together. http://www.chelseapence.com/design daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/18ccb9cf-19e9-44d7-8550-2fb0d5b9657b/HeartBallAd-Airport.png branding and design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/a3aa2db2-9d2c-4b15-9a55-4172fb1f7a12/Nashville-PartnerConf-PPF-Billboard-Template-B.png branding and design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1ee4b5c0-2daa-4de3-87d1-2ad688fe1688/PPF-Billboard-Template-A.png branding and design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1558456634532-H27WO9XUZX695IBWW108/_Billboard-Taco-Bus-1.jpg branding and design - Billboard Campaign Design I collaborated with my clients to design a billboard campaign highlighting their new store in Orlando, as well as new products on their menu. The billboards premiered from Tampa over I-4 to Orlando. The campaign led to an increase in both brand awareness in a new city, as well as social media and website traffic increase. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1558456724515-BEXKY0AKFDQ7FTBQK1TL/_Billboard-Taco-Bus-2.jpg branding and design https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1558456764064-W63LYC5USDJAN7ZJTC92/_MockUp_1.jpg branding and design - Food Packaging Design Taco Bus wanted new packaging design for all of their stores that represented their laid-back mantra, “Keepin It Chido.” I created a design with custom typography that was simple, cool, and very on brand for their new packaging. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1558456975914-H7YZ4ICMN5JSQ0FJNBMK/el-jefe-thumbnail.jpg branding and design - Creative Direction and Design for Event Campaigns I was the creative director and designer for the EL JEFE Burrito Eating Championship 2017 & 2018, where both professional and local eaters competed in a timed race to see who could finish the 2 lb. El Jefe Burrito. The Grand Prize was $2,500, and both years were a huge success. We received media coverage from ABC Action News, Tampa Bay Times, and Creative Loafing. Our agency also took home a Platinum dotCOMM award for Experiental Marketing, a Golden MarCom Award, and a Silver Davey Award. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/7ae3aa27-9ecc-4348-843e-eb71c95cbfc7/AI+Hackathon_Logo.png branding and design - Paysafe 2024 AI Hackathon Event Logo I designed this logo to seamlessly integrate futuristic elements with the company's identity, embodying innovation. Its sleek design and dynamic composition capture the essence of technological advancement, setting the stage for an exhilarating event. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/81375635-e074-4978-93d5-e55012f96df4/0324_Crypto+Tshirt+Design.png branding and design - Crypto Event Apparel Design This crypto artwork was created for our events that the Paysafe Crypto Team were attending, to be displayed on booths, tables, and the backs of t-shirts that the team would wear during the events. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/a7694dd2-0e38-4c13-a4f7-5b3093b38c39/Partner+Conference+Logo_Nashville.png branding and design - Partner Conference Nashville Event Logo 2024 This was my third Partner Conference where I was asked to create an event logo for the location. Drawing inspiration from the vibrant energy of Nashville and Paysafe's brand identity, I crafted a logo that encapsulated the essence of the event. Infusing elements such as musical notes, the iconic Paysafe colors, and subtle nods to the conference's theme of collaboration and innovation, my design resonated deeply with stakeholders. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1589218666909-B0VINYFG7SGZAHE1JTUX/Logo+Package+%28CMYK%29+-+Castle+Construction_Abstract+Mark.jpg branding and design - Branding and Logo Design for Castle Construction When Castle Construction came to me, they were a fairly new company that wanted to attract a younger, hipper audience for the booming real estate in the Tampa Bay area. I collaborated with their team to develop a fresh logo and branding for their company. For the logo, I came up with the green Castle “C”, that includes a hidden hammer in the white space. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1589218807888-L4PNO87O44ZHW9G3Y5Z7/image-asset.jpeg branding and design - Logo Redesign for Legacy Gaming A casino gaming company wanted a new logo that represented their legacy in the business,I hence the name. I designed an update to their logo that was classic and reflected their brand, but now was usable for everything from letterheads, to being printed on their machines. I was inspired by classic Italian design, and drew the filigree detail by hand. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1598398520844-MRTLNH6HBEVJ0F04BDZQ/SANS+illustrations_04.png branding and design - Vector Illustrations I have experience providing illustrated assets to my teams for print, digital, brochure, e-learning, animation, email and social media marketing. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1598398685488-4PJUMWZCMYMP88BLJJ5J/SANS+illustrations_01.png branding and design https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1598398659191-SI9ECBPMYV5OJ8810JL8/SANS+illustrations_02.png branding and design https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1598398629589-MN9YX7IR5DSTPGD6WZAV/SANS+illustrations_03.png branding and design https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1614026778299-W8U4BPC5BOULIM6YDHLL/in-store+challenges_infographic.png branding and design - Infographics Here is a strong example of an infographic I’ve designed showing both my illustration skills and my ability to community information visually. http://www.chelseapence.com/illustration daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1713043461454-1BFNVUJVE3MD2DYP411H/IMG_7264.JPG Illustration https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1770165073421-94H713EYWLXYC2C3P6NM/PlantTheSeed.png Illustration https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1770165065786-R4HXGBGNRHB7GYYTBKG1/Untitled_Artwork+2.png Illustration https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1770165085031-PS0HOIAOSKN2M59Y3XRK/Untitled_Artwork+3.png Illustration https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1770165090110-ANTD7JAA0AQTDELA7354/Untitled_Artwork+4.png Illustration https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1770165112235-GX9UQ0542768GMRNTJ5X/Untitled_Artwork+5.png Illustration https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1770165111013-10V5NKN1RYWCN0S91SAS/Untitled_Artwork.gif Illustration https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1770165113991-SC07V33M4PH8LWR0T3XH/Untitled_Artwork.png Illustration http://www.chelseapence.com/chelsea-pence-home daily 1.0 2025-06-19 https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1587960496943-K9RIMJ69LW65Y8N5VTO2/Muse.png Chelsea Pence - Home https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/153900cf-d6a4-4556-bf28-6715f743a6f1/PlantTheSeed.png Chelsea Pence - Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.chelseapence.com/additional-work daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1558541194935-VFGEBYJGONGS05UMTHPF/zootampa-ticket.png Additional Work - New Print Signage for ZooTampa ZooTampa had just undergone a huge re-branding, and after our team had redesigned their new website, they asked me to redesign their ticketing signs to reflect their new style while organizing the information in clear way. I was happy to work with their creative team to bring the ticketing signs to life. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1558541347672-LX58BD0ZD8DINAS9IPV4/Front-Gate-Main-Ticket-Signage--v3-B.png Additional Work https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1558458382329-5HS12AOUWMIB2X5524TP/Alessi+Anniversary+Poster-01.jpg Additional Work - Event Poster Design for Alessi Bakeries As part of an annual campaign, Tampa-staple Alessi Bakeries rolled back their bakery menu prices to 1912. To celebrate the event, I designed and directed the poster and marketing print material for their anniversary campaign. I utilized vintage photos of the Alessi family in their bakery, as well as custom typography to reflect the old Florida charm of the bakery. The event was very successful and led to an increase in business. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1614098774580-D9CDABNXKEKGK81RB0P8/Chelsea+Pence+-+KB-CBD+1pg+Catalog.jpg Additional Work - Editorial Design for King Buddha CBD Run Series I designed a catalog page for King Buddha CBD, meticulously weaving together elements that reflect the brand's essence while spotlighting a groundbreaking collaboration with ultra-marathoner, Dean Karnazes. Through strategic layout, compelling imagery, and compelling copy, the catalog page serves as a dynamic platform to introduce customers to this innovative partnership and the exceptional products it brings to fruition." https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/a20216cb-1215-454f-a43f-8ab716f66252/Partner+Conference+-+Location+Reveal+Email+Banner.png Additional Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/5f3beacc-3dc0-45e3-8f39-24f8cce6501e/iFX+LATAM+Social+Media+Posts_Linkedin-7.png Additional Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/2503ffa1-45cf-4131-9374-613f59c08abf/0224_WomensMonth_Flower-EN.png Additional Work https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/2aefb215-3b11-4ac4-95dd-d2aa7f894cda/iFX+LATAM+Social+Media+Posts_Twitter-4.png Additional Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/97ef7db1-9e8a-49c7-abd4-550a535fadda/PPF+Instagram+Story+Template.png Additional Work - Instagram Story Campaigns When creating a campaign for Paysafe Partner Conference, I utilized storytelling techniques, coupled with strategic placement of interactive elements like polls, questions, and swipe-up links, to ensure the campaigns not only resonate with our audience but also inspire action to sign up for the event. https://images.squarespace-cdn.com/content/v1/57485dd145bf210e45a490d9/1614029983280-FL0XNBNHUR15PU6ZCXIR/HappyHourAnimation.gif Additional Work - Animated GIFs Proficient in animating GIFs using Photoshop, here's one I crafted for Taco Bus' Happy Hour campaign, which significantly boosted foot traffic and sales at their locations during happy hours.